"Harley Q1 Sales Up 20.3% Worldwide
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2012 Harley-Davidson Financial Report
Harley-Davidson released its first-quarter financial report Wednesday, The Motor Company reports that retail sales of new motorcycles were up 20.3 percent worldwide over the same quarter of 2011. These numbers were lead by US sales, which were up 25.5 percent in Q1.
Harley says 59,677 motorcycles were sold worldwide in Q1, compared to 49,595 in the same period of 2011. Most of these sales were stateside, with dealers selling 39,762 motorcycles in the US. In international markets, dealers sold 19,915 motorcycles, an increase of 11.2 percent over the same period in 2011.
Harley also says H-D was the leading motorcycle seller in the U.S. for the fourth consecutive year. The leading buyers were young adults between the ages of 18 and 34, women, African American and Hispanic riders. Also, more than one-third of U.S. sales in 2011 were riders new..."